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Our Platform Printable Version

How Custom Rewards works, The process:

Membership to the Custom Rewards Platform is automated and customized to your company.
A brochure and other marketing materials informs Customers about the Rewards program features and benefits.

The customer number and membership number are linked in the Custom Rewards System, therefore there is no need for the use of equipment such as scanners, bar code readers or printers.

The average company has a 60 - 70 % probability of a success sale to active customers; a 20 - 40 % probability of a sale to lost customers; and only a 5 - 20 % probability of a sale to prospects.
"Customer Winback: How To Recapture Lost Customers
And Keep Them Loyal" - Griffin and Lowenstein
Customers are provided key tags and an ID card as a means of branding for your company. All transactions are imported to the Custom Rewards System from the DMS once a week and rewards members spending are uploaded to the appropriate customer rewards accounts. The success of your Customer Retention Loyalty Program is not based on staffing or equipment.

Spend Money, Earn Money - Not a Points Program

Based on qualified purchases, a pre-determined % of dollars spent will be assigned to the customer rewards account to be spent on future purchases. Maximum levels are set/established by your company.

The focus of the Customer Loyalty Retention Program is to provide the Customer with a financial motivation to return to purchase future products and/or services.

The goal of maximizing your revenue to cover monthly fixed operation costs are suggested to improve within this business framework, as the Customer is required to spend all the earned dollars/credits at your company. A successful Customer Loyalty Retention Program rewards the Customer in direct proportion to the dollars spent at your place of business.

Included with the platform:

Our platform has incorporated the following:
  1. Full Colour Branded Rewards Cards & Key tags
  2. Full Colour Branded Point of Sale Brochures and Posters
  3. Access to the Custom Rewards Centralized Control System
  4. Ability to email messages to rewards Members with account information and Customer specials
  5. Queries to pull all sales and transactional data from your Financial Management System
  6. A system that provides for updating the Customer rewards account without slowing down your cashiers with additional transaction steps at the time of sale
  7. Data management
  8. Web Access for Reward’s Customer to access their information via your website
  9. Web Access for your managers to look up a Rewards Customer's balance at any time
  10. Monthly Earnings & Enrolment Reports